Did a lot of thinking before posting these pictures... they were taken in a major Us retailer. It is evident how dramatic cost cutting can be and what results it can generate.
This unit may have been a one off rollout with a required short life: at Caem we do supply hooks for major Pop rollouts,where the customer sends the hooks again and again each time to their retailers to avoid the risks and the costs of on site merchandising.
Here is interesting how carton can be folded and engineered for a purpose. It is also interesting that it didn't fit with the overall look of store (that purposely i am not sharing) and looked old already.
Whether it was the retailer to buy this or some brand to push their products into the retailer corridor, the overal look did not fit the store.