30 March, 2009

FV Mobile Display

Readily Available

25 March, 2009

CAEM MAP for Products / Applications



  1. An interesting MAP of how to correlate a CAEM Product to an Environment / Application. 
  2. This chart will be used in our websites to drive visitors. From their Environment / Application requirements, they will be driven into the correct product for them.
  3. Useful also for our daily work

  1. Una interessante MAPPA per come correlare Prodotti CAEM a specifici Ambienti / Applicazioni. 
  2. Questa tabella verrà utilizzata nei nostri siti web per guidare i visitatori e trasportarli dai loro bisogni ai nostri prodotti.
  3. Interessante anche per il nostro lavoro quotidiano.

20 March, 2009

CAEM Sample Trolley




it is now available the CAEM SAMPLE TROLLEY
  1. CRUCIAL - to show customers our quality / our modularity / make them TOUCH CAEM
  2. weight of 20kg+
  3. have it!
  4. when going to see a customer you can always remove items he will never want to see
  5. talk to customer support to collect yours
  6. the trolley will belong to CAEM. You're required to sign a document and show it in perfect conditions upon request
è disponibile la VALIGIA CAMPIONATURA
  1. FONDAMENTALE - per mostrare al cliente la ns qualità / modularità / fargli TOCCARE CAEM
  2. peso di circa 20kg
  3. prendila!
  4. quando vai da un cliente puoi sempre lasciare a casa i componenti che non serviranno.
  5. parla con il supporto clienti per averla
  6. la valigia è e rimane di proprietà CAEM. Dovrai firmare un foglio impegnandoti a mostrarla in perfette condizioni quando richiesto.

12 March, 2009

A CAEM website in EACH Country makes our Google Listing Higher

TOP IMPORTANCE

  

This is a campaign "A CAEM website in EACH Country". If you're responsible for certain areas, please make sure actions are taken asap.

 

Today's Scenario:

  1. www.caem.net sits in Italy
  2. if you look for "shelving" in Thailand, the search engines will first look through the websites that sits in Thailand’ servers
  3. so www.caem.net (despite being full of the word "shelving") will come after many others

GLOCAL = we have friends in many countries and we want to implement specific strategies in each country. 

 

Future's Scenario:

  1. The CAEM GROUP has web presence in every country 
  2. a lot more visits to our website(s) are achieved
  3. many more leads are made and more sales action starts

 

Agreement with between the local partner and CAEM:

  1. the local partner buys a domain preferably with "CAEM" in it (caem.xx, caemshelving.xx, retailshelving, shopfitting...)
  2. the local partner pays the fee to keep the website in a local server
  3. the passwords are given to CAEM Italy (ICT=Leonardo+Francesco)
  4. CAEM will fill the pages with contents.
  5. the search engines will take some weeks before finding them.
  6. fill-in-form and emails from the website are addressed to Italy. They will promptly appear as Leads in the CRM.
  7. the whole content remains ownership of CAEM (logo, images, text etc)
  8. the local partner has the right to stop keeping the website at any time
  9. CAEM has the right to cancel its contents from such domain at any time

Countries : Uk, India, Australia, Spain, France, Germany, Russia, Lithuania, Serbia, Romania, Greece, Morocco, Lebanon, Jordan, UAE, Saudi Arabia, Philippines, South Africa, Mexico, Usa, Canada. More countries welcomed.

 

Rae for Uk (www.caem.co.uk), Mukul for India (www.caemindia.com), Phil for Australia (www.caem.com.au), please liaise with Leonardo to start this asap.

 

Others, please act for the countries you're involved in, reporting to Andy your actions.


09 March, 2009

Pipe Display for Major World Manufacturer






After 18 months of co-development, the rollout has strongly began and our display unit for pipes wil be used in retail outlets around the world.
The world pipe leader, our customer, has driven us through the design with few main aspects:
  • - the display has to go on bars (so onto any existing shelving system)
  • - their "green wheel" is NOT the world standard size. Why? Because their green wheel will ROTATE in our/their display, a competitors' one won't. So the retailer will buy off them only once the display is in the store! Clever.
  • they also supply the full unit / pics i didn't attach
The pictures are from their catalogue and from our warehouse (one box contains everything, installation guide in 5 languages included!). 
Obviously the project is ours so in case of improvements for new buyers, we will listen! (Nylex Australia?)


Dopo 18 mesi di sviluppo congiunto, sono partiti i consumi per il display per tubi che il piu grande produttore al mondo piazzera in ambienti retail in giro per il mondo. Le specifiche della co progettazione?
  • - il display deve montarsi su barre (quindi anche su scaffali pre esistenti)
  • - la ruota verde che usano è NON standard. Questo fa chi che nella culla si srotolino molto agevomente i tubi di tale produttore. Eventuali rocchetti di concorrenza non gireranno quindi la GDO non potrà che comprare da loro. Intelligente!


05 March, 2009

Competitive Acrylic or Panel Graphic on Many Units

be inspired by this video! This design is for a competitive illuminated set when needed in many meters of shelving.
If you use only the TWO VIOLET RAILS, you can slide in a graphic panel! That would be very cheap! you also save the back panels if you want.

in caso di grafiche da montare su metri e metri di scaffalatura, illuminate e non, si possono sfruttare i due profili VIOLA, e farci scorrere sia un plexi trasparente, che un cartello con grafica!

02 March, 2009

Impulse Checkout Units



  • Readily available!
  • No uprights, maximum use of floorspace.
  • Containers shelves for confectionery


  • Prontamente a disposizione, prodotto interessante. 
  • Nessun montante quindi massima ottimizzazione dello spazio .

New Inserts for TN9 TN7 Bases Sidey - Piece of HIGH ENGINEERING






101E#AZ
101E#BZ

Our Uprights and Bases inserts CHANGE!

this model:
- gives EXTRA STRENGTH, because the two bases of the gondola becomes connected together
- just perfect for TN9
- makes TN7 1cm away from the wall
- installs in the same way as the previous (so before the bases)
- is tighter (no more falling off the bases or the sidey)
- zync finish only
- same price of the previous

We're sending out TEST SITES now, it will be our standard componet from END OF APRIL 2009.

The old insert will still be available for specific applications.