30 March, 2009
25 March, 2009
CAEM MAP for Products / Applications

- An interesting MAP of how to correlate a CAEM Product to an Environment / Application.
- This chart will be used in our websites to drive visitors. From their Environment / Application requirements, they will be driven into the correct product for them.
- Useful also for our daily work
- Una interessante MAPPA per come correlare Prodotti CAEM a specifici Ambienti / Applicazioni.
- Questa tabella verrà utilizzata nei nostri siti web per guidare i visitatori e trasportarli dai loro bisogni ai nostri prodotti.
- Interessante anche per il nostro lavoro quotidiano.
20 March, 2009
CAEM Sample Trolley
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it is now available the CAEM SAMPLE TROLLEY
- CRUCIAL - to show customers our quality / our modularity / make them TOUCH CAEM
- weight of 20kg+
- have it!
- when going to see a customer you can always remove items he will never want to see
- talk to customer support to collect yours
- the trolley will belong to CAEM. You're required to sign a document and show it in perfect conditions upon request
- FONDAMENTALE - per mostrare al cliente la ns qualità / modularità / fargli TOCCARE CAEM
- peso di circa 20kg
- prendila!
- quando vai da un cliente puoi sempre lasciare a casa i componenti che non serviranno.
- parla con il supporto clienti per averla
- la valigia è e rimane di proprietà CAEM. Dovrai firmare un foglio impegnandoti a mostrarla in perfette condizioni quando richiesto.
12 March, 2009
A CAEM website in EACH Country makes our Google Listing Higher
TOP IMPORTANCE
This is a campaign "A CAEM website in EACH Country". If you're responsible for certain areas, please make sure actions are taken asap.
Today's Scenario:
- www.caem.net sits in Italy
- if you look for "shelving" in Thailand, the search engines will first look through the websites that sits in Thailand’ servers
- so www.caem.net (despite being full of the word "shelving") will come after many others
GLOCAL = we have friends in many countries and we want to implement specific strategies in each country.
Future's Scenario:
- The CAEM GROUP has web presence in every country
- a lot more visits to our website(s) are achieved
- many more leads are made and more sales action starts
Agreement with between the local partner and CAEM:
- the local partner buys a domain preferably with "CAEM" in it (caem.xx, caemshelving.xx, retailshelving, shopfitting...)
- the local partner pays the fee to keep the website in a local server
- the passwords are given to CAEM Italy (ICT=Leonardo+Francesco)
- CAEM will fill the pages with contents.
- the search engines will take some weeks before finding them.
- fill-in-form and emails from the website are addressed to Italy. They will promptly appear as Leads in the CRM.
- the whole content remains ownership of CAEM (logo, images, text etc)
- the local partner has the right to stop keeping the website at any time
- CAEM has the right to cancel its contents from such domain at any time
Countries : Uk, India, Australia, Spain, France, Germany, Russia, Lithuania, Serbia, Romania, Greece, Morocco, Lebanon, Jordan, UAE, Saudi Arabia, Philippines, South Africa, Mexico, Usa, Canada. More countries welcomed.
Rae for Uk (www.caem.co.uk), Mukul for India (www.caemindia.com), Phil for Australia (www.caem.com.au), please liaise with Leonardo to start this asap.
Others, please act for the countries you're involved in, reporting to Andy your actions.
09 March, 2009
Pipe Display for Major World Manufacturer




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After 18 months of co-development, the rollout has strongly began and our display unit for pipes wil be used in retail outlets around the world.
- - the display has to go on bars (so onto any existing shelving system)
- - their "green wheel" is NOT the world standard size. Why? Because their green wheel will ROTATE in our/their display, a competitors' one won't. So the retailer will buy off them only once the display is in the store! Clever.
- they also supply the full unit / pics i didn't attach
- - il display deve montarsi su barre (quindi anche su scaffali pre esistenti)
- - la ruota verde che usano è NON standard. Questo fa chi che nella culla si srotolino molto agevomente i tubi di tale produttore. Eventuali rocchetti di concorrenza non gireranno quindi la GDO non potrà che comprare da loro. Intelligente!
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