16 July, 2014

Avengers' store in Times Square, NYC - Thanks to Greater Group

After  a specific development and in a unique glossy transparent finish, Caem is honoured to have cooperated with Greater Group for the supply of the Avengers S.T.A.T.I.O.N. store , opened in June 2014 in Times Square, New York City.

CAEM Australia hae tailored yet another customer needs oriented solution with modular shelving, which has helped delivering value to the user.

More information, from Greater Group, at this link http://www.greatergroup.com.au/avengers/

greater group newsletter June 2014

greater group creates Avengers S.T.A.T.I.O.N. experience store in New York City

The Avengers S.T.A.T.I.O.N. officially launched to the public on Thursday 5th June 2014.

Stan Lee former president and chairman of Marvel Comics, visits the store

Danielle Barclay with client Jarrod Crowley from Brand Licensing Worldwide

Stan Lee, comic book writer, former president and chairman of Marvel Comics, visits the store

Danielle Barclay with client Jarrod Crowley from Brand Licensing Worldwide

In a world first, greater group have joined forces with Brand Licensing Worldwide, Victory Hill Entertainment Group and Marvel Entertainment to create the Avengers S.T.A.T.I.O.N. experience store in New York's Discovery Center, Times Square. The concept, based on the global box-office smash film franchise "Marvel's The Avengers", is part of a 10,000 square foot replica exhibit of the Avengers S.H.I.E.L.D. base merging real movie props with cutting-edge interactive technology. Once civilians complete their S.H.I.E.L.D. Agent Training they enter the experience store where they can choose from a range of limited edition uniforms and merchandise before graduation into the real world. The products on sale are limited edition and are being sold for the first time in the world with visitation expected to be over 400 people per hour.

Avengers Station launch NYC

An exclusive launch event was held on Thursday 29th May with our very own Head of International Design and Strategy, Danielle Barclay, in attendance along with 400 VIP's and die hard Avengers fans. The customer experience strategy and design solution was developed by greater group to be scalable across multiple markets and locations, with plans already underway for a more permanent location in Las Vegas. Click for more photos...


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