Euroshop 2011 will be from 26 Feb to 2 March. Euroshop is the biggest trade show for shopfitting and retail industry fixtures. The global retail trade fair will occupy 200.000 sq mt, with 1800 exhibitors from 50 countries and 100.000 visitors from 90 countries. 60% of both exhibitors and visitors are from outside Germany.
The rate of satisfied visitors is 96%, the rate of satisfied exhibitor is 92%.
Visitors are: retailers food and non food, consumer industry products, wholesaler, craft, restoration and hotellier, architects, retail designers, graphics and visual merchandising, visual marketing specialists, marketing directors.
Euroshop will guest more events and shows: EuroConcept, EuroSales, EuroCIS and EuroExpo, each one having to do with different aspect of the shop concept and retail business.
CAEM Shelving Systems and Shopfitting www.caem.net shall be present in EuroConcept @Duesseldorf's Euroshop 2011, in the shopfitting section of hall 14 15 or 16. The presence will be confirmed by September 2010.
Euroshop is also present in USA with Globalshop, in Moscow and in Shanghai with yearly smaller events.
If you're planning a visit to Germany Dusseldorf, please apply with CAEM for a company visit, taking the advantage of daily flights from Dusseldorf to Florence FLR Bologna BLQ Pisa PSA or Rome FCO or CIA. CAEM arranges regular trainings and showrooms visit in its brand new headquarter of 150.000 sq ft surface. Visiting CAEM Magrini means being capable of viewing the extensive products range for all retail environments, developing the process for a shop concept design and enjoying the Tuscan Italy atmosphere.
Andy Magrini comments Shopfitting and Store Fixtures
14 December, 2009
TN9 System Technical Catalogue Handbook. Catalogo Tecnico TN9 System - CAEM
we will develop one technical catalogue for each of our systems: TN9, 4Post, Infinity, Fifth Avenue, GP10 etc…
Please find the first version of our TN9 System technical catalogue.
It is in Italian, it’s being translated in English now.
Please note that the reference code for each Kit will be usable in the new MyShop which will be available towards the end of 2010. There will also be a price list with such codes.
http://www.caem.net/Upload/Download/CAEM_ManualeTecnico.pdf
http://www.caem.net/Upload/Download/CAEM_ManualeTecnico.zip
CAEM - CATALOGO TECNICO -----------------------
Svilupperemo un catalogo tecnico per ciascuno dei nostri sistemi di scaffalature per arredamento negozi: TN9 System, 4Post, Infinity, Fifth Avenue, GP10 etc...
Cliccando sugli allegati troverai il Catalogo Tecnico del TN9 System.
Ri codici di riferimento di ciascun kit nella nuova versione di MyShop disponibile nell'estate del 2010. Ci sarà anche un listino prezzi che utilizza tali codici.
09 December, 2009
Nest Table for Central area of Shops Layout - Gondola Furniture
Spesso si richiedono tavoli e strutture portanti per la parte centrale del negozio. il MAG System può essere utilizzato anche cosi, magari optando per finiture piu 'ricche' tipo Grigio Argento RAL 9006, oppure Bronzo Seagram oppure Grigio Manhattan
it is very oftenly required a nesting table solutions for the central area of shops. The retail area is very complex and the gondola solutions doesn't always allow that 'space' perception that customers might like to associate within certain departements of the shop.
MAG System can be used in this sense, using all standard components, maybe playing with fancy colours like Grey Silver 9006, Bronze Seagram or Grey Manhattan.
05 December, 2009
Be cautious when reading loading capacity of shelving!
Shopfitting was first born to take weight. Then it became more about merchandising, 'discounting' that weight loading capacity is there and ok.
IT IS NOT!
CAEM is within the founders of an association of shelving fixtures manufacturer called ACAI that wanted to create UNI FEM and ISO regulations. The target is to pool between engineers about how shelving really works, and then how should it be computed and then how should it be tested. It's now 5 years we're into this process and first results will be coming during 2010.
We're all aware that weight should be 'evenly distributed' right? This makes sense. We would all think that weight is ... 'weight', regardless. IT IS NOT!
The engineers have discovered that testing shelving with (ie) bottles, is not the worse case scenario: it is proved that a weight that has a 'self structure' is putting less stress to the shelving. Differently, a loose huge water bag is a real test, because has no structure that self-help the weight. I am not an and still it is difficult to explain in easy words! Basically, if you see shelving tested with concrete blocks, bottle of waters, tiles... the guys are 'doing a favour' to their shelving. The real test is with "airbags" pushed from top, so making the weight with zero 'self-holding' help.
The above does not refer to another issue we see most times: a shelf is tested with 300kg (1300pounds) but then the blocks or the tiles are also above the brackets: even a few millimiters of weight over the brackets and not only over the suspended part of the shelf, help the numeric result dramatically.
DOUBLE UPRIGHT.
don't forget, the real test of shelving is for RUNNING SHELVING. We see most chinese shelving manufacturers but i have to say plenty of europeans and americans sending around pictures of shelving taking a huge load, and that's how they compute their weight loading. Have a look closer: it's 1 shelving unit, with... 2 uprights and 2 bases!
the real test is the one with 5 shelving units, all wholly loaded, and your test and measurement has to be in the middle unit!
At the end of any computation and testing, a full policy of rules on safety margins is crucial. When they build bridges or towers, the engineering are obliged by law to put safety margins on the results and on their sub results (sometimes the safety factor is simple, sometime it multiplies by itself): if they need a bridge for 10 trucks, they will build it for 50 trucks. Shelving fixtures for retail merchandising has no ruling on that sense before our ACAI organization. That meaning that most manufacturers will tell you the weight at which the shelving breaks down. Some other, more serious, will cut that weight down by 30%. Some other, will cut it by 50%.
A real 'safety margin policy' suggests to use both safety margins on the weight numeric result but also limits on the deflections of materials.
my recommendation is: don't get carried away by manufacturer giving weight loadings, do always ask and ask again about it. By our experience and our analysis on most competition worldwide, very few are giving REAL weight loadings to the market.
IT IS NOT!
CAEM is within the founders of an association of shelving fixtures manufacturer called ACAI that wanted to create UNI FEM and ISO regulations. The target is to pool between engineers about how shelving really works, and then how should it be computed and then how should it be tested. It's now 5 years we're into this process and first results will be coming during 2010.
We're all aware that weight should be 'evenly distributed' right? This makes sense. We would all think that weight is ... 'weight', regardless. IT IS NOT!
The engineers have discovered that testing shelving with (ie) bottles, is not the worse case scenario: it is proved that a weight that has a 'self structure' is putting less stress to the shelving. Differently, a loose huge water bag is a real test, because has no structure that self-help the weight. I am not an and still it is difficult to explain in easy words! Basically, if you see shelving tested with concrete blocks, bottle of waters, tiles... the guys are 'doing a favour' to their shelving. The real test is with "airbags" pushed from top, so making the weight with zero 'self-holding' help.
The above does not refer to another issue we see most times: a shelf is tested with 300kg (1300pounds) but then the blocks or the tiles are also above the brackets: even a few millimiters of weight over the brackets and not only over the suspended part of the shelf, help the numeric result dramatically.
DOUBLE UPRIGHT.
don't forget, the real test of shelving is for RUNNING SHELVING. We see most chinese shelving manufacturers but i have to say plenty of europeans and americans sending around pictures of shelving taking a huge load, and that's how they compute their weight loading. Have a look closer: it's 1 shelving unit, with... 2 uprights and 2 bases!
the real test is the one with 5 shelving units, all wholly loaded, and your test and measurement has to be in the middle unit!
At the end of any computation and testing, a full policy of rules on safety margins is crucial. When they build bridges or towers, the engineering are obliged by law to put safety margins on the results and on their sub results (sometimes the safety factor is simple, sometime it multiplies by itself): if they need a bridge for 10 trucks, they will build it for 50 trucks. Shelving fixtures for retail merchandising has no ruling on that sense before our ACAI organization. That meaning that most manufacturers will tell you the weight at which the shelving breaks down. Some other, more serious, will cut that weight down by 30%. Some other, will cut it by 50%.
A real 'safety margin policy' suggests to use both safety margins on the weight numeric result but also limits on the deflections of materials.
my recommendation is: don't get carried away by manufacturer giving weight loadings, do always ask and ask again about it. By our experience and our analysis on most competition worldwide, very few are giving REAL weight loadings to the market.
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